USDA Organic A Delicious Cooking Oil 100% Less Cholesterol than Butter There is no comparison between Nutiva's cold-pressed, Organic extra-virgin coconut oil, with its light taste, pleasant aroma, and pure white color, and industrialized coconut oil, with its bland taste, faint aroma, and off-white color. Please note that any tiny brown specks found at the bottom of Nutiva's Coconut oil are from the coconut fiber and are indigenous to extra-virgin coconut oil. Coconut oil is about 50 percent lauric acid, a rare medium-chain fatty acid found in mother's milk that supports healthy metabolism and is now being studied for its anti-fungal, anti-viral, and anti-bacterial, health-protecting properties. Overall, coconut oil contains 92% saturated fats, and only 1% Omega-6, the fat Americans get way too much of. America Needs an Oil Change While doctors suggest we consume a 3:1 ratio of Omega-6 to Omega-3, the average American diet provides a ratio of 20:1 or more - contributing to heart disease, skin disorders and arterial inflammation. So avoid out-of-balance soy, corn, and canola oils with their trans fats, oxidation and GMOs. Cook with coconut oil (with only 1% Omega-6) and use olive oil (also low in Omega-6), and hemp oil (with the perfect 3:1 Omega ratio) for unheated recipes. The Coconut Oil Myth Coconut oil was once mistakenly considered unhealthful. The fact is, this oil is cholesterol-free and rich in the medium-chain good fats doctors recommend. Why is it that baby formulas often include coconut oil? Because coconut is one of the world's most nourishing super foods. Nutritionists suggest enjoying up to 3 tablespoons of extra-virgin coconut oil each day, so help yourself to this heavenly, creamy taste of the tropics.